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Pre-Conference Workshop with Phil Kaplan (2/8/19)

$199.00 $149.00

Capitalizing on the Space in Between Fitness and Medicine: Building or Restructuring Your Fitness Business to Achieve Excellence and Limitless Reward 

Presented by Phil Kaplan, Founder of A.L.I.V.E. Across America

Friday, February 8, 2019
8:00am-12:00pm
University of California, Irvine

View Irvine event page for full conference details.

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Capitalizing on the Space in Between Fitness and Medicine: Building or Restructuring Your Fitness Business to Achieve Excellence and Limitless Reward 

Presented by Phil Kaplan, Founder of A.L.I.V.E. Across America
Friday, February 8
8:00am-12:00pm
University of California, Irvine

This workshop, complete with hands-on exercises and interactive brainstorming, teaches the ambitious career-oriented Personal Trainer to take full responsibility for the development of his or her business.

An emphasis will be placed upon the idea of the business being “separate” from the trainer. In other words, while most personal trainers literally become their businesses, with no distinction between who they are and what they do (a pretty certain road to burnout), students will learn to adopt the adage, “Your Business Should Be The Source of Your Prosperity.”

The workshop is timely as it dives into the opportunities presented by the explosive epidemic of chronic disease (metabolic syndrome, diabetes, hypertension, hypothyroidism, etc.) and exposes the limitations of conventional medical approaches. In exploring the greatest potential of strategic interventions incorporating exercise and nutrition, we discover the power the “specialist” personal fitness trainer can harness in terms of reversing inflammation, improving hormonal balance, and mitigating the markers and symptoms of disease.

The message is one of alignment, a true Allied Health Care effort where personal trainers’ energies and insights complement medical expertise for which we respectfully rely upon physicians and medical specialists.

The first half of the workshop is focused on a rethinking of the disease model, viewing disease escalation as movement along a reversible continuum. This allows for critical thinking and an arrived-upon conclusion that we can facilitate “betterment” moving any client or patient back toward health.

The second half of the workshop will zero in on the true opportunity. We’ll explore the true meaning of “value delivery” as it applies to the relationship between the specialty trainer and the client. We’ll compare foundational business principles with options for specialization and the development of a personalized mission.

Every attendee will leave understanding that he or she has power over creating a business that takes on the intention and energies of the trainer, ultimately becoming a vehicle for financial freedom and prosperity.

View Irvine event page for full conference details.